Provenance Pathway

This idea from Australian condiment-maker Beerenberg deserves a quick mention – perhaps the concept will spread to the U.S., helping us track the path that our food travels.

Beerenberg has added a feature to their website whereby consumers can enter the bar code on the product they have purchased and trace its origins from “soil to shelf”, complete with photos of the people who made the product, a product overview, and Google mapping to locate the farm where the primary ingredients originated.

For the full article, please visit Springwise’s website.

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